September marks the birth of our favourite distiller, Jack Daniel. Celebrate in Sydney and Melbourne by helping to make the coolest pop up bar on the planet!
As no-one is sure of his exact date of birth, we celebrate Jack Daniel’s birthday for the whole month of September with events throughout the month – one in particular that requires YOUR help!
The Bar That Jack Built
After a great time in Sydney last year, Jack Daniel’s is creating a pop up bar this September that will travel from Melbourne to Sydney – all fully crowd-sourced by you.
This one-of-a-kind bar will be taking over Melbourne’s Federation Square and Sydney’s Parramatta Park at the end of the month, serving up delicious drinks and starring some of Melbourne and Sydney’s best food trucks in true Australian style.
Photo of the Sydney ‘Bar That Jack Built’ 2014
What is this ‘Bar That Jack Built’ thing?
The concept is this: contribute your leftover building supplies, and/or your construction skills and ideas, to help create a pop up bar for Jack Daniel’s.
These materials could be anything that can be part of the construction process e.g. paint, wood, metal, etc.
Your materials will then be used to make the bar during the workshops that start in Wollongong and end in Geelong.
What’s even better, you’ll receive some Jack’s swag to say thanks for being part of this awesome venture!
“We are asking friends of Jack to participate in the creation of a very special moment in Jack Daniel’s illustrious history. We are looking for people who can help us bring the bar to life and celebrate the inspiration that Jack has given people across Australia over the years. Here’s to raising a Jack to Jack this September.” – Nora-Kate O’Connell, Brand Manager, Jack Daniel’s
Great! How do I join?
Over a week in September, Jack will hit six stops from Wollongong down to Geelong, running dedicated workshops at each location for fans to lend a hand.
All you have to do is head to this link and pledge your support.
You can also go along to one of the following workshops:
Thursday 10th Sep – Towradgi Beach Hotel, Wollongong
Friday 11th Sep – Walsh's Hotel, Queanbeyan
Saturday 12th Sep – Kooringal Hotel, Wagga Wagga
Sunday 13th Sep – Birallee Tavern, Wodonga
Monday 14th Sep – The Overlander Hotel, Shepparton
Tuesday 15th Sep – Grovedale Hotel, Geelong
When will they open?
The Melbourne bar will open in Federation Square from 18 September – 20 September
The Sydney bar will open in Parramatta Park from 25 September – 27 September
In addition to those who want to help build the bar itself, Jack Daniel's is also looking for the hottest new bands, singers and entertainers that want to perform at Jack’s bars in Melbourne and Sydney!
To get involved with this awesome event, and to find out more information, head to Facebook.
Get amongst it and let’s raise a Jack to Jack!