Converting Enquiries into Bookings - Hidden City Secrets

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Converting Enquiries into Bookings

For us here at Hidden City Secrets, our role is to bring the Function and Event enquiries to your door.
But too often we find that venues are processing those enquiries in a way that doesn’t leave much room for success.

In our experience, we’ve found most venues will respond to these enquiries with a single email, hoping that’s enough to convert it into a booked function or event.

Here’s a few simple tips from our industry experience that will give you the best opportunity to convert that ‘enquiry’ into a booked Function or Event.

☎️ DON’T BE SCARED TO PICK UP THE PHONE? ?

Having an email template ready to fire off with all the necessary information is a great starting point. But if you really want to make a sale, it’s talking to the client on the phone that’s going to give you the best shot at getting it done.

Maybe you want to simultaneously send your email template and call the client to run through it with them on the phone. Great.
Then if they have any queries or concerns about the information, you’re on hand to walk them through it and get them into the venue.

Some Event Managers text an hour or so before their call as a heads up, that way they won’t reject your call thinking it’s spam.

? BE A GYMNAST… FLEXIBLE? ?

Whether it’s to do with setup, expectations in general, or budget, make sure you’re flexible where you can afford to be.

Let’s say a client comes to you with a small budget, maybe you can’t compromise on price with your premium nights, but would the client be open to moving it midweek where you can accommodate a slightly lower rate?

This doesn’t mean you have to concede everything to the clients wishes, but by being flexible with your offerings you’re more likely to find a happy middle ground that fills those empty dates.

? PERSISTENCE BEATS RESISTANCE? ?️‍♀️

Have a set follow up plan in place with each enquiry.
These can be templates that you send 2 days, 5 days, 7 days after enquiry and/or conversation to keep touching base with the enquirer.

The best way to NOT convert an enquiry is to not follow it up.

This is not hard sales, this is simply touching base to see where they’re at and if they’re still interested in what you can offer. The worst thing that can happen is that they say “no”.

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